unit 1

 Corporate company is when a compant pretends to care about a society

EXAM QUESTION: Discuss the relevance of the concept of moral panic based on the digital media that you have studied. Use examples and theoretical ideas to support your answer. what theories show the relevance to this statement  Against negative- 13 reasons why can be linked to moral panic and can cause an increase in panic because some people can be sensitive to the subject and it might cause them anxiety and motivate their suicidle thoughts  Against positive- A positive is Escapism which is where you can forget every thing around you and get sucked into in my example a tv show called Arrow - It also allows you to make new friends as some people can have the same interests as you - Another is that it builds personal identity which for example in a TV show if you see a character and you see them do good it might actually inspire you to do the same and become a better overall version of your self

 What do you think the term media effects means? Media effects  refers to the many ways individuals and society may be influenced by both news and entertainment mass  media , including film, television, radio, newspapers, books, magazines, websites, video games, and music. What do you think the term regulation means? It means where we can consume who can and access the the product, to protect the product LO6 Media effects- refers to the audience of media exposure on people, and these effects can be positive or negative Media regulation- rules enforced by law across a variety of media platforms to protect audience and manage the rights of media content passive audience- they believe anything they see on the internet  Video game-Modern Warfare 2 https://www.eurogamer.net/articles/2020-04-01-no-no-russia-in-russia-as-sony-russia-refuses-call-of-duty-modern-warfare-2-remastered There was a mission where you had to play as a terrorist Movie- Blue Story...

 - Technological convergence- the coming together of different technologies into one device -Black Box Device- a device, such as a smart phone, that allows the audience to access a range of services   Digital Magizine  1.The audience could access this through online websites and maybe access it through an application on their mobile phones.   Explain two reasons why, when launching a new product, media producers use social media marketing in conjunction with traditional advertising methods. Use examples of digital media products you have studied to support your answer. When releasing a new media product the company has to find other new ways of advertising rather than traditional where they advertise on bill boards and leaflets and newspapers. As companies become more innovative and audiences become more inclined to use their mobile phones and computers. Examples of this is new video games like the game Cyber-Punk 2077 this is only advertised digitally 

 Commercial- A commercial business is the activities of business operations intended for an exchange on the market PSB- Public service broadcast PSB remit-  below the line advertising- advertising to a small group, pop up ads, direct email above the line advertising- company advertised to a mass audience, bill boards

  In this picture Max has shot it in a low angle shot and has not  included any filters. ISO / exposure

 The media product that I have chosen is the movie Avengers End Game  Above the line advertising  Avengers was advertised above the line at cinemas during the part where the adverts are playing before the film 

  1.informtion about the target audience  2a. because they are older so they so they do not have time to check the new online 2c.Readership is how many people read the news papers and magazines and circulation is the number of copies distributed if its free 3.BBC 2 is aimed at specialist/smaller audiences  Synergy can promote itself wider reach maximize  quantitive data is easy qualitive is more in depth