Starter Tuesday 8th December

 Commercial- A commercial business is the activities of business operations intended for an exchange on the market

PSB- Public service broadcast

PSB remit- 

below the line advertising- advertising to a small group, pop up ads, direct email

above the line advertising- company advertised to a mass audience, bill boards

Comments

Post a Comment

Popular posts from this blog

Starter LO3 Monday 22nd March

 Genre Pam cooke Hyperdemic Syringe Rick Altom  Generic Pleasures Narrative Representation Stuart Hall Encoding/Decoding Batman Arkham Knight  There are many theories about how audiences understand the construction of narrative and I am going to discuss these with reference to Rock Steadies game Batman Arkham Knight and specifically the sequence where the villain reveals himself to be Batmans old friend Jason Todd. One of the genre theories is by Rick Allen (1999) and this is linked with horror and emotional scenes, this also links back to batman Arkham night, when Jason takes off his make we get a slow pan with the camera of them staring at each other and we zoom in on Batmans face and you can see the amount of shock on him, as well as the facial expressions the music suddenly cuts out and its just dialogue, this makes things more tense 
Read more

Question 6/7 revision

 Narrative theories  Roland Barthes- narratives structured around Enigma theory  Levi Strauss- Binary opposition  Pam cooke- Cause and effect Todorov thought of equilibrium disruption then a new equilibrium   Genre theories  Rick altmen- genre pressure, visceral, emotional and intellectual  Steve Neale- idea that certain genres too remain engaging have to feature some repetition  David Buckingham- genres change as society and culture develops Jason Mitel - Genres are exploiting audiences  representation theory  Alderado  - racial expression  David Newman 2006 - working class Stuart hall - preferred meaning  
Read more