unit 1

 Narrative theories  Roland Barthes- narratives structured around Enigma theory  Levi Strauss- Binary opposition  Pam cooke- Cause and effect Todorov thought of equilibrium disruption then a new equilibrium   Genre theories  Rick altmen- genre pressure, visceral, emotional and intellectual  Steve Neale- idea that certain genres too remain engaging have to feature some repetition  David Buckingham- genres change as society and culture develops Jason Mitel - Genres are exploiting audiences  representation theory  Alderado  - racial expression  David Newman 2006 - working class Stuart hall - preferred meaning  

 Things I need to revise from unit 2  SWOT, Strengths weaknesses opportunities Threats  Legal and ethical issues  Elements of pre production theory 

 

 Media effects - different ways societies impacted and influenced by media like movies and tv  Passive and active audience  regulation is rules and certain things put in  PCC/IPSO independent users standards organisation  ASA advertising starboards authority  PEGI age rating  BBFC British board of classification film https://www.theguardian.com/news/shortcuts/2019/nov/25/blue-story-film  Blue story- so it can be linked ot the active audience theory, and how people can see and watch watch the film for excapism as an escape from reality, and wont act upon what they see. But there is backlash because people dont think its fair for the film to be banned nationwide when incidents only happened in Birmgingham and London. Despite most of the audience not acting up and are aware of not to idealise and join gangs.  it was banned because it encouraged people to get invloved with gangs as well as, police's concern to the public with frozen 2 being scree...

 Genre Pam cooke Hyperdemic Syringe Rick Altom  Generic Pleasures Narrative Representation Stuart Hall Encoding/Decoding Batman Arkham Knight  There are many theories about how audiences understand the construction of narrative and I am going to discuss these with reference to Rock Steadies game Batman Arkham Knight and specifically the sequence where the villain reveals himself to be Batmans old friend Jason Todd. One of the genre theories is by Rick Allen (1999) and this is linked with horror and emotional scenes, this also links back to batman Arkham night, when Jason takes off his make we get a slow pan with the camera of them staring at each other and we zoom in on Batmans face and you can see the amount of shock on him, as well as the facial expressions the music suddenly cuts out and its just dialogue, this makes things more tense 

 Conglomerate company- A combination of multiple businesses under one corporate group  Subsidiary - A company owned or controlled by another company  Independent company - a business free from outside control  One product produced by an independent company - Coca Cola  Synergy - When a company choses the most efficient method of marketing to maximise success