Question 9/10 media effects and regulation

Hyperdermic syringer - implies meda has a negative effect - Adorno and Horkhelmer 1947)

Cultivation theory - by repetitive viewing of violent images the audience may become immune towards negative representations 

desensitisation -becoming used to graphic/violent images 

The moral panic theory - an instance of public / mass media concern or panic in response to a media product that is regarded as threatening to certain groups 

 

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