LO2 advertising

 - Technological convergence- the coming together of different technologies into one device

-Black Box Device- a device, such as a smart phone, that allows the audience to access a range of services  

Digital Magizine 

1.The audience could access this through online websites and maybe access it through an application on their mobile phones.

  Explain two reasons why, when launching a new product, media producers use social media marketing in conjunction with traditional advertising methods. Use examples of digital media products you have studied to support your answer.

When releasing a new media product the company has to find other new ways of advertising rather than traditional where they advertise on bill boards and leaflets and newspapers. As companies become more innovative and audiences become more inclined to use their mobile phones and computers. Examples of this is new video games like the game Cyber-Punk 2077 this is only advertised digitally