mark break
1.informtion about the target audience
2a. because they are older so they so they do not have time to check the new online
2c.Readership is how many people read the news papers and magazines and circulation is the number of copies distributed if its free
3.BBC 2 is aimed at specialist/smaller audiences
Synergy
can promote itself
wider reach maximize
quantitive data is easy qualitive is more in depth
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