Revision U1 LO4 Data Analysis

 RAJAR- Radio Joint Audience Research

DAB- Digital Audio Broadcast

DTV- Digital television - Smart TV

BARB- Broadcasters Audience Research Board 

Demographic profile

Social grade

Gender

Ethnicity 

Sexuality 

Location

Identify (Pass/e)

Explain (Merit/c+b-)

Justify/Evaluate (Distinction/-a/a*)


1a- The term DAB means Digital Audio Broadcast and one advantage is that it allows for a greater choice of radio stations than analog transmissions   2/2


1b- one of the reasons is that its easier to access via apps as you can just whip out your phone 2/4

another reason is 

you can pick and chose what you want to listen too as there is a wide variety 


2a- BARB stands for Broadcasters Audience Research Board and they look at the viewing demographics of different TV channels

2b-ITV soap opra audiences are mainly more female viewers and coronation street make up 

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